This page is a list of resources and links for the presentation I gave at the CMA's 2008 National Convention entitled What Can Virtual Fashion Designers Teach Us About Marketing?
Resources Used in Presentation
- SLCN.tv Original Video (MODA Fashion)
- Second Life Economy Stats
- Visual Image: Virtual Universes Landscape - Fred Cavazza
- Qualities of Virtual Worlds - Virtual World Review
- Sample Ads Pulled From Second Style Magazine
- L'Oreal Paris Campaign
- OnRez - online shopping for Second Life
- Simone Stern's OnRez Shop
Second Slice Articles
Second Slice was a short-lived online magazine about virtual world marketers. I contributed a three-part series on how in-world fashion designers are, in a number of cases, also top-notch marketers who could eat real-world marketers' lunches - especially when it comes to using social media. Below are the three issues that include my article Our New Competition: Indigenous Fashion Marketers in Second Life.
- Part 1 - Product Launch and Retail Experience (pdf)
- Part 2 - Advertising and Strategic Partnerships (pdf)
- Part 3 - Cause Marketing and Promotions (pdf)
Additional Links
- Real Money for Virtual Clothes - Telegraph
- Comparison of RL Fashion Designs and SL Fashion Designs - Shopping Cart Disco
- Fashion Consolidated - Group that Brings together Designers and Shoppers
- Chick Advisor - Social Shopping
- Bargainista - Ali de Bold Interview
- Your Second Life Avatar May Impact How You Act in First Life
- List of All Second Life Groups on Flickr
- SLExchange - Another Second Life ecomm site
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