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Kate Trgovac. Marketer. Mystery. Legend. Blogger. Canadian.

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Resources and Links for CMA 2008 Presentation on Virtual Fashion Marketing

This page is a list of resources and links for the presentation I gave at the CMA's 2008 National Convention entitled What Can Virtual Fashion Designers Teach Us About Marketing?

Resources Used in Presentation

  • SLCN.tv Original Video (MODA Fashion)
  • Second Life Economy Stats
  • Visual Image: Virtual Universes Landscape - Fred Cavazza
  • Qualities of Virtual Worlds - Virtual World Review
  • Sample Ads Pulled From Second Style Magazine
  • L'Oreal Paris Campaign
  • OnRez - online shopping for Second Life
  • Simone Stern's OnRez Shop

Second Slice Articles
Second Slice was a short-lived online magazine about virtual world marketers. I contributed a three-part series on how in-world fashion designers are, in a number of cases, also top-notch marketers who could eat real-world marketers' lunches - especially when it comes to using social media. Below are the three issues that include my article Our New Competition: Indigenous Fashion Marketers in Second Life.

  • Part 1 - Product Launch and Retail Experience  (pdf)
  • Part 2 - Advertising and Strategic Partnerships (pdf)
  • Part 3 - Cause Marketing and Promotions (pdf)

Additional Links

  • Real Money for Virtual Clothes - Telegraph
  • Comparison of RL Fashion Designs and SL Fashion Designs - Shopping Cart Disco
  • Fashion Consolidated - Group that Brings together Designers and Shoppers
  • Chick Advisor - Social Shopping
  • Bargainista - Ali de Bold Interview
  • Your Second Life Avatar May Impact How You Act in First Life
  • List of All Second Life Groups on Flickr
  • SLExchange - Another Second Life ecomm site
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