I'm not really keeping up with my lofty 2011 plans for blogging. (Sigh. How do people who do client work and run their own company do it?) But I do have a little "shill" post to share.
Doritos Canada is launching another of their famous chip contests in tandem with the Super Bowl. Called "The End" it involves a choice between two chip flavours. Winner gets 25K and 1% of future sales.
Doritos Canada made marketing history in 2009 with their "Become the Doritos Guru" campaign - where fans created a commercial for a new flavour of Doritos. The winner received a % of the profits of the flavour.
So Doritos is at it again. The launch of "The End" will air during the SuperBowl. Here is a sneak peek.
And for next week's Shill, we'll have Part II of this post where there will be a giveaway of a Doritos prize pack worth $150 CDN (golly, that's a lot of Doritos!)