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This case study (make sure you read part 1 and 2 (part 2 is in a separate post linked to in this one) is a really great example of what one smart person can accomplish. For small or medium businesses, or local govt offices with no money, this shows how to do smart PR.
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Started playing around with Google Reader's new "play" feature. First thing it served up = #win http://www.youtube.com/watch?v=nFicqklGuB0