I've been wanting to start a workshop series on digital marketing and social media for a while. Well, finally, the day has come! Woot! So I'm thrilled to announce that I'm holding the first one on January 22, 2010. And I've even more excited that I've been able to partner with the lovely and talented Annemarie Tempelman-Kluit, founder and editor-in-chief of yoyomama.ca and yoyobelly.ca. Annemarie has a wealth of experience as an entrepreneur as well as in email marketing and web strategy - essential components to any social media program.
We've designed Social Media Springboard to be a little different than a typical seminar.
First, we're limiting the numbers - only 10-14 participants in each session.
Second, since this workshop is all about sharing ideas to get you to Step 1 of your social media plan, we will try to ensure that there are no participants who are in direct competition. So, if you sell solar-powered waffle irons, no other solar-powered waffle iron seller will be enrolled in your session.
Finally, there is pre-homework. Social media is fun and engaging and interactive - but you only want to spend time doing it if it adds to your bottom line: e.g., growing your market, entering a new market, increasing your customer loyalty or their spend. So, you do a little guided homework before the workshop, spending some time thinking about your business and how you see social media as part of your business plan.
At the workshop, we all come together. Each entrepreneur will give a mini-presentation. Annemarie and I will have done our homework as well and will offer some initial ideas about your online marketing. Then we spend time brainstorming as a group on how each business could accomplish their immediate goal using social media strategically.
Every workshop participant will walk away with at least half a dozen steps she can implement to start accomplishing her goals.
Following the workshop, each participant will have an individual hour-long follow-up skills session that she can use to ask specific implementation questions.
Both Annemarie and I know that it can be confusing about knowing where to start in online marketing and social media. Every entrepreneur has about a b'zillion different ideas for growing their business. But they aren't always sure where to start. So, we wanted to create a workshop that lets participants really focus and move them from idea to action.
You can get more information about the Social Media Springboard over at LintBucket's site. The first one is being held in Vancouver - if you're outside of Vancouver and are interested, leave a comment or send me a note. We're interested in taking this to other cities.
And for my readers (thank you for reading!) there is a discount code - use mynameiskate50 to get a $50 discount off the workshop price of $349.