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I think this article is especially good for businesses who are just starting out in SEO and are DESPERATE for links - so they can only think LINK LINK LINK. That kind of mentality can get you in trouble.
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People ask me all the time "how much time does social media take" as well as "yeah, but what should I be DOING every day on social media. This post from Nikki Pilkington does an excellent job summing up what top soc media folks do (or think they should *ideally* be doing). Do we all do this every day? No. But it's a good place to start and identify some areas of improvement.
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I've been doing more Photoshop work lately than is good for me - all for pro bono projects - and the quest for free quality fonts is eternal. Was pleased to discover this post via Brian Hoff's http://thedesigncubicle.com