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Good summary of a publisher using Twitter and the lessons they learned. We made some of these same mistakes with our OneDegree Twitter account and are in the process of correcting. Good stuff.
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PSFK conducted a social media experiment for a month - to try to drive more traffic to their site using social media. This extensive post covers what they did and what results were yielded, along with some advice for folks who want to try different social media tactics. Very frank and detail-rich. h/t to Lisa Linkovich for the pointer!
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Blog post from Cisco HQ on how they think about social media gaffes committed by employees (or potential employees) - measured view, very much "learning together". I wish all companies (and "social media experts") would take this view as well. We're all going to make mistakes - a little kindness, compassion and understanding would go a long way.
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Smaller Bites
- These are some of the images, videos & quotes that resonate with me, but I don't feel like writing a full post about. So I publish them on my tumblr. And there is a feed for these if you're keen ...