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Agency and marketer communities will benefit from having a better understanding of the economics of digital services (compared with traditional advertising and media services). Joe Burton’s book examines the Web 2.0 landscape, explains the cost and services differences between traditional and digital spaces, debunks common myths and provides insights to help ease the migration to digital for both advertisers and agencies.
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Smaller Bites
- These are some of the images, videos & quotes that resonate with me, but I don't feel like writing a full post about. So I publish them on my tumblr. And there is a feed for these if you're keen ...