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Good summary of a publisher using Twitter and the lessons they learned. We made some of these same mistakes with our OneDegree Twitter account and are in the process of correcting. Good stuff.
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PSFK conducted a social media experiment for a month - to try to drive more traffic to their site using social media. This extensive post covers what they did and what results were yielded, along with some advice for folks who want to try different social media tactics. Very frank and detail-rich. h/t to Lisa Linkovich for the pointer!
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Blog post from Cisco HQ on how they think about social media gaffes committed by employees (or potential employees) - measured view, very much "learning together". I wish all companies (and "social media experts") would take this view as well. We're all going to make mistakes - a little kindness, compassion and understanding would go a long way.
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Posts from March 2009
Celebrating Women in Technology - Ada Lovelace Day
Today is Ada Lovelace Day. A day to celebrate women in technology.
Lovelace is widely credited as being the first programmer -- she wrote instructions for Charles Babbage's analytical engine. Babbage called her the Enchantress of Numbers ...
Forget this world and all its troubles and if
possible its multitudinous Charlatans — every thing
in short but the Enchantress of Numbers.
I've committed to writing about a woman in technology that I admire today - celebrating the often undervalued contribution that women make.
There are, of course, dozens of women in technology that I admire. But I did want to call attention to a few who I have been inspired by.
First, Brenda Laurel. I have long been inspired by Laurel. Working at Purple Moon was my dream job. I wrote an account of my "TED Moment" when I actually met Laurel at a lunch there. She changed the way I thought about technology, and I will always be grateful to her for that. Below is a video of her presentation at TED (long before I started being able to afford to attend) about girls and video games.
Since my move to Vancouver, I have discovered several amazing women in technology here. Two I'd like to make special mention of. The first is Monique Trottier. Monique is amazing in so many ways (including co-founding the internet marketing company Boxcar Marketing), but I am completely CHARMED by her newsletter Underwire - Full Support for Non Techies. I love that she writes it with an eye to making women more comfortable with technology.
The second is Alexandra Samuel. Alex is co-founder and CEO of Social Signal, a rock-star organization in the social media for social change arena. And Alex is so smart, it's ridiculous. Scary smart. PhD and Harvard Business Publishing smart. Crazy super smart. But in addition to all that intellectual horsepower, she can get down and dirty and tell me how to optimize my Bit Torrent software so that Shaw doesn't throttle me. Yes, I may have a gay-girl crush on Alex.
And finally, on Ada Lovelace Day, I want to give a little shout out to my mom. She turns 65 this year. She lives in a rural town in Pennsylvania. And she just got broadband internet access at home about 2 weeks ago. And last week - we had our first Skype call. And it was pretty awesome. Way to go, mom! You inspire me and remind me that you're never too old to learn something new.
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Smaller Bites
- These are some of the images, videos & quotes that resonate with me, but I don't feel like writing a full post about. So I publish them on my tumblr. And there is a feed for these if you're keen ...