Last week I attended the CMA's Digital Marketing Conference (btw .. for some great followup coverage, check out OneDegree - Alexa Clark conducted 1/2 dozen interviews with speakers - some good stuff!). One of my fav presentations was the Creative 3.0 (yeah, I don't know why they called it that either - I guess to signify the latest thing?) which had a number of creative directors presenting what the coolest, cutting-edge stuff they had seen recently is. You can check out the Tweet stream to see about all the presenters (@thornley and I kept up pretty well).
I did find Dré Labre's presentation on iPhone apps quite provocative. Both he and Adam Oliveira showed some amazing iPhone apps - but Dré made the explicit point that these apps are incredibly disruptive because a $10 app replaces a gadget that has cost between $10 and $500 - whether it's a GPS device, a metronome, a breathalizer or a simple lighter. And agencies are competing with kids in the basement (again!).
Below are his slides from his presentation - definitely worth a walk-through just to wrap your head around the implications of this - how it can change markets and marketing. Great stuff!