A remarkable project launched on Wednesday - the Age of Conversation (AOC) 2 book written by an international cast of 237 bloggers. Subtitled "Why Don't They Get It", AOC 2 brings together a passionate group of marketing bloggers who have each contributed a piece discussing the role of conversation in marketing today. The bloggers are from 16 different countries; Canada is well represented and I am delighted to be among the authors.
Age of Conversation is divided into eight sub-themes:
- Manifestos
- The Accidental Marketer
- A New Brand of Creative
- My Marketing Tragedy
- Life in the Conversation Lane
- Keeping Secrets
- From Conversation to Action
- Business Models
My contribution is in the "Life in the Conversation Lane" section. It's called "How do I Know Thee? Three Social Media Vignettes". If you want to read it, you'll need to buy the book in one of three tasty formats:
- e-book: $12.50 ($10.00 going to charity)
- paperback book: $19.95 ($8.02 to charity)
- hardback book: $29.95 ($6.04 to charity)
All formats of AOC2 are available via Lulu where we published the book. And all proceeds will be going to Variety, the Children's Charity. Our goal is to raise $20,000.
A HUGE kudos and thanks to Drew McLellan and Gavin Heaton who once again pulled off the amazing feat of coordinating a group-authored book! Below is a list of all the amazing authors who have contributed (thanks to Kristin Gorski for the formatting!).
The 237 authors of The Age of Conversation 2: Why Don't They Get It? are (in alphabetical order by first name):
A Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi
B Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich
C C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson
D Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner
E Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller
F Faris Yakob, Fernanda Romano, Francis Anderson
G Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G. Kofi Annan, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming
H Hillel Cooperman, Hugh Weber
J J. Erik Potter, James G. Lindberg, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster
K Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski
L Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux
M Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel
N Neil Perkin, Nettie Hartsock, Nick Rice
O Oleksandr Skorokhod, Ozgur Alaz
P Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman
R Rachel Steiner, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen
S Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Sreeraj Menon, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood
T Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman
U Uwe Hook
V Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau