Social media mavens, Darren Barefoot and Jule Szabo from Capulet Communications, have launched their new e-book, Getting to First Base: A Social Media Marketing Playbook at the very reasonable price of $29 USD.
Darren and Julie are both fantastic writers and super-smart thinkers in this area, so I would have to believe that it is an excellent resource. There are a couple of sample chapters on their site to give you a taste of their fresh writing style and real-world-example-laden content. I've requested a review copy for One Degree - once we've gotten that, I'll post the review here as well.
They, of course, have a blog to promote the book as well as provide further material, case studies, etc.
My fav tactic that they are using to promote their book is personal videos to key social media bloggers on YouTube (think Scoble, Steve Rubel, Seth Godin). I watched a couple .. seems the content is mostly the same, but the tags and titles play right into the ego-searches that most of us have going.
A number of folks have been asking for a clear, example-rich primer to Social Media Marketing ... you could do much worse than this book. Even without having read the whole thing, knowing Julie and Darren, this is a quality piece. Check it out!