I discovered this fun little toy from the new movie, The Golden Compass via Ingenue's SL fashion blog. I was intrigued by it because not only is it a "personality test" widget (incredibly popular on the interweb) and a great tie-in with the book/movie, but it has a social component as well - crucial, in my mind, to the success of these types of promotions.
How it works: you take a 20-question personality quiz to get your initial daemon. Then, you can email a link to your friends or post your interim results on your blog or MySpace page. Then, your friends can provide feedback, through agreeing/disagreeing with 5 qualities of your daemon, on whether or not they think your daemon matches you.
So, here's mine .. the Snow Leopard.
Now, I have to warn you, when I tried to respond to the "how do you rate your friend's daemon" part, I had a little interface trouble. The "next" button isn't appearing for me. It should be on the bottom right where there is the tiny little whoosh of brown. You should be able to click there to move the questionnaire along.
It will be interesting to see if enough people disagree with my daemon, if I get any notification of it changing. Otherwise, it is supposed to become "solid" in 12 days. So, we'll see what happens. But to me, this is a neat way of getting friends involved in these popular personality quizes aside from just the "cool" factor. It would be great if they were networked in some way as well.