At 2PM today I was milling about the Tech Soup space on Info Island in Second Life awaiting the official announcement of Social Signal's new Second Life practice and the welcoming of their new hire, Catherine Winters (Avatar: Catherine Omega).
Social Signal is a Vancouver-based firm that specialises in helping non-profits and NGO's take advantage of social media to engage their audiences; one of their most recent projects is VanCity's ChangeEverything.ca. Social Signal was founded by Rob Cottingham and Alexandra Samuel, two Canadian rock-stars in the social media space. They are building a strong team and with the addition of Catherine (co-author of a book I just purchased: Second Life: The Official Guide) as well as new COO, Pravin Pillay and Web Services consultant, Aaron Pettigrew, are poised to do even more amazing things in the social media space.
A few more pics I snapped ...
Congrats to Rob, Alex and the whole team! Am looking forward to seeing your continuing great work.
Update: Social Signal has posted a transcript of the annoucement festivities.