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Just saw this on ChipChick. Product terms are highlighted and when moused-over, create a little popup with a text-ad. Not too intrusive, I kinda like it. Only certain sites could pull it off though. ChipChick is a perfect example.
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Oh, Harry. More importantly, I tagged this article using the Toronto Star's "Tag and Save to Delicious" link they have for each article. Why, NYTimes, why can't you have this too??
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