I wrote a little piece over at One Degree on using your sig file as a marketing device (well, its a bit of sig file history with some examples of people using it to promote products or themselves). It includes a couple of neat examples from The Weather Network.
It's generated a few interesting comments ranging from the suggestion that the sig file is only the first step in the move to full e-stationary to the comment that I must have written this as an April Fool's joke!
I'd be interested in what those of you who aren't regular One Degree readers think. How do you use your sig file? Can it be used effectively as a marketing tool? Is anyone doing it really well?
Tags: marketing, viral marketing, sig file