I just arrived back in Canada from visiting the states for American Thanksgiving. In my pile of mail was my review copy of Joe Jaffe's Life After the 30-Second Spot. I'm participating in Jaffe's Using New Marketing to Prove New Marketing experiment. As Jaffe says:
It's coming up on about 6 months since my book, "Life after the 30-second spot" hit the stands. I've been happy with sales, but it's now time to up the ante...read on.
My book has been called the New Testament (whereas Cluetrain is the Old Testament) and the New Media Bible. SVP's of Marketing have called me to tell me they've re-read the book. People have told me that the book has changed their outlook on marketing and how they go about their jobs...read on.
The traditional media has surprisingly enough (or perhaps not) not reviewed my book - not Ad Age, not even Adweek (and the book is an Adweek book), not the Wall Street Journal, not the New York Times, not Forbes, not Fast Company, not Business Week...you get the drift...read on.
On the other hand, I've been so blown away by reviews from Dave Morgan, Tom Biro, Chris Thilk, the folks over at Amazon.com (and I'm sure there are others), that I wanted to take this to the next level...I want to be able to walk my talk and what better way than to demonstrate the power of new marketing - the power of us - the power of community - than to use this as a primary means of spreading the word and awareness about my book.
So Jaffe has enlisted the support of marketing bloggers to read, review and blog about his book. I'm in!
Well, once TorCamp is over tomorrow, then I'll be curled up in my favourite chair, ginger tea in hand, reading like crazy.
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