Recently, SavvyMom.ca [Sarah and Minnow's blog] (a client of mine) launched ShareSavvy.ca - a community where moms can share local resource recommendations. So, their favourite restaurants, kid-friendly stores or professionals. Moms can also ask questions and get answers/recommendations.
I'm a fan for a few reasons. Personally, I think hyper-local is in. And these aren't just city-based recommendations, but neighbourhood-based recommendations. So, I can find a stroller-friendly coffeeshop in the Beaches in Toronto or in Kitslano in Vancouver.
Secondly, SavvyShare.ca is a perfect resource for families who are traveling to cities they aren't familiar with. Want to know what you and your kids can do while you're visiting Edmonton - check it out on ShareSavvy.ca.
Finally, it's not just for moms (shhh ...). I'm not a mom, but I found this awesome party spa service here in Vancouver.
The launch of ShareSavvy.ca was a soft-launch with some ongoing social media activities and blogger outreach. One of the pieces that I was most excited about was the social media release that SavvyMom created. The SMR as a tool is still evolving (and should, ultimately, evolve into a digital press room), but there were a couple of interesting elements in this one. First, we did a Twitter summary. The idea was first suggested in a post by Jeremiah Owyang (further riffed on by Todd Defren) offering his thoughts on SMRs. This was the summary:
Just launched for Canadian Moms! Share your neighbourhood favs and trusted mom resources at ShareSavvy.ca http://is.gd/2xnQ.
As you can imagine, it was met with some skepticism by the socmed folks on Twitter. Legitimately, the question was raised about whether or not anyone would use it. To date, I don't think anyone has; however, that, for me anyway, was not the only goal. It was a good writing exercise to get the summary of the launch and a link into 140 characters. And having it, as well as other multi-media chunks, has shaped how we think about the content we provide to the people we'd like to have write stories about us.
A Contest - Win A Range or Groceries
And for those of you who are inclined to write a review or two of your favourite local resources ... there is a contest happening right now on ShareSavvy.ca. For every review you write, you receive an entry into a draw for either a Whirlpool Gold ® Free-Standing Range worth $1599 courtesy of Whirlpool® Home Appliances or $500 worth of groceries courtesy of President’s Choice. You can sign up over at ShareSavvy.ca.