Kate Trgovac is digital marketer with almost two decades of experience in the online world. She is the co-founder of LintBucket Media, a boutique marketing agency in Vancouver that specializes in online marketing strategy, social media marketing, and digital content creation. Kate has been a part-time lecturer in the University of Toronto's Faculty of Information Studies and has served on the Advertiser’s Council of the Interactive Advertising Bureau of Canada. She is an authority on social media and has been designated one of Canada's Most Influential Women in Social Media. Kate writes about the intersection of marketing and technology on her blog MyNameIsKate.ca.
Aside from social media, Kate’s current passion is the burgeoning area of virtual worlds and how they impact not only marketing programs, but also the creation and fluidity of personal identity. And for something a little different, Kate writes about Funky, Chic and Cool Laptop bags and regularly advises bag designers on both function and fashion as well as how to market their creations. She's also designed her own vintage-style laptop bag - the Funchico.