I usually watch the Super Bowl (coming up on Feb 6). Though in Canada, we don't get the ads the US does, so I have to wait until the next day to watch those online. But I do like football (growing up in Texas how could i not - I was in the marching band at at a football game every Friday night since grade 6 through high school). And I have a family connection to the game this year - my cousin Mike Trgovac is the defensive line coach for the Green Bay Packers (I love that the first thing on his bio is how to pronounce "Trgovac".) Go Mike!
And if you're just interested in the ads .. here's a fun infographic with a little history of the ads.