This year's nextMEDIA: Monetizing Digital Media conference has two amazing women keynoting: Susan Bonds, President & CEO of 42 Entertainment and Alexandra Levy, Director, Google Branded Entertainment as speakers. Each will present a case study focused on how their respective organizations are making money through branded entertainment, sponsorship and licensing deals. More about their presentations:
Susan Bonds comes to nextMEDIA with a presentation detailing 42 Entertainment’s forays into branded entertainment and sponsorship. In particular, Ms. Bonds will speak to her company’s involvement in the production of an innovative alternate reality game for Warner Bros. summer blockbuster, The Dark Knight. An award-winning Interactive producer, Susan has produced all of 42's projects, including 2006's Last Call Poker (Activision), Dead Man's Tale (Disney and MSN) and 2007's The Vanishing Point, the first global puzzle game.
Alexandra Levy unveils the workings behind Google’s bold step into the distribution business with a presentation that focuses on the company’s plans to syndicate a new animation series by Seth MacFarlane (“Family Guy”). The series, entitled “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” carries a multimillion-dollar production price tag and is the first original content play to be distributed using the AdSense advertising system. Prior to joining Google in 2007, Alex was the Director of Business Development at MTV Networks in New York, where she managed a national multi-media New Business team that sold on-air, online, digital, and multi-screen packages to a national client base.
There will be a number of other excellent speakers at nextMEDIA: Monetizing Digital Content as well:
- Rachel Masters, VP of Strategic Relationships, NING.com
- James Cooper, Creative Director, Another Anomaly
- Jordan Hoffner, Head of Content Partnerships, YouTube
- Mitch Joel, President, Twist Image