Monique blogged about this today - Penguin Books (UK) launched a dating site. It's powered by match.com and billed as a place where "book lovers meet". The Penguin blog covers it too.
This is the first time that I have seen a branded, niche-focused dating site that runs on the match.com platform. It seems pretty smart to me - both from a likelihood of success perspective (better matches if we already like some of the same activities) but also from a business perspective, allowing the branding of their engine for a specific community.
Are there other branded match.com communities out there?
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