I've got a few speaking gigs coming up that I wanted to mention. Not just because of me, but because, as usual, I'm privileged to be sharing either the stage or the agenda with some great folks.
Canadian Marketing Association's National Convention, May 12 - 14, Toronto
My talk is on Lessons Real-World Marketers can Learn from Virtual Fashion Designers. As I've made no secret of here, I'm a big fan of virtual worlds - whether Second Life or any of the numerous others. And there are opportunities for marketers to enter them appropriately, making sense for both them and the virtual residents of the world. I also think there are some very smart marketers within virtual worlds who are using online marketing tactics, social media in particular, to reach their customers.
Convergence 2008, May 22, Vancouver
This is a new conference this year, sponsored by Cossette and part of Digital Week Vancouver. I'm on a panel discussing Blogger Relations with Darren Barefoot and Rebecca Bollwitt (Miss604). We'll be moderated by Darren Roberts of Optimum Public Relations. I'm really looking forward to this one. Darren Barefoot is the architect behind some of the most talked about blogger relations programs, most recently the much-lauded program for ThoughtFarmer. Rebecca is one of (if not THE) Vancouver's blogging and podcasting luminaries. I saw her most recently at Northern Voice where she moderated a fantastic panel on Sports blogging and podcasting, using The Crazy Canucks podcast as the case study. Great stuff!
From Mass to Grass (Canada's WOM Conference), June 12, Toronto
I'm super-excited about M2G. I sat on the organizing committee (a real eye-opener) and am also moderating a panel: Not-for-Profit WOM - Building Buzz for Good with William Azaroff from Vancity's Webby-nominated ChangeEverything.ca and Deborah Kaplan from Zerofootprint.
The early-bird discount for M2G has passed, but, you still have an opportunity to win a free ticket to From Mass to Grass (a $745 value per ticket).
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