Smoke 'em if ya got 'em - it's that time again. That's right - time for From Mass to Grass, CMA's Word of Mouth Marketing Conference. This time, it's personal. Because I was on the committee :)
So, here are the important bits:
When: Thursday, June 12, 2008, 8:30 - 4:30
Where: Atlantis Pavillion at Ontario Place
Who: Over 20 business and not-for-profit leaders in WOM, Social Media and Viral Marketing (including WestJet VP, Richard Bartrem; author, Douglas Rushkoff; TD Bank VP, Su McVey; Exec Director Zerofootprint, Deborah Kaplan; and Managing Partners at Mabel's Labels, Julie Cole and Tricia Mumby)
This year, the agenda includes more B2B, more metrics, more measurement, more not-for-profit and more ethics - all based on feedback from last year's attendees.
It's really a fantastic collection of folks - Canada's best and brightest from across the country.
And you know what's going to make it the best conference ever? You!
And keep an eye out. We have several buzz-generating activities scheduled for the next few weeks, including some video, some experience stuff and a contest where you can help your fav not-for-profit and small business win a complimentary ticket to Mass to Grass.
And on that personal note, this was the first CMA Conference Committee that I've served on, and it was a pretty good time. Whether in person or on a conference call, it was great to spend time with this group of folks. Kudos and thanks to:
Mirabel Palmer-Elliott, Rogers Publishing
Allison Daisley, Cake Beauty
Minnow Hamilton, Savvy Mom
Kiran Balladin, CMA
Cathy Landolt, CMA
Sean Moffitt, Agent Wildfire
Mitch Joel, Twist Image
David Jones, Hill & Knowlton
Michael Seaton, Thornley & Fallis
Peter Coish, XY Media Ventures
Baron Mannett, Ariad Communications
Steve Osgoode, Harper Collins
Jay Moonah , 58 Ninety
and me, Kate Trgovac, LintBucket Media
Update: Check out the great posts from my M2G Colleagues:
- Sean Moffitt - "From Mass to Grass" Marketing Conference Launches ... and an Early Bird Discount Sean has the low-down on every speaker and moderator. How does he manage to write so much? That's why he is co-Chair of the conference and I'm just a lowly member.
- Dave Jones - Psst…$50 off CMA Word of Mouth conference…pass it on
- Mitch Joel - Gets the word out about M2G earlier this year on his podcast