This is what is wrong with agencies.

This is screenshot of a job ad in Marketing Magazine's daily newsletter.

Nothing about creating experiences that your clients' customers value.

Nothing about exceptional customer service.

Nothing about contributing to building a profitable business.

Nothing about anything that matters to a client.

At best, this sets up an untenable expectation for staff who are ultimately responsible for servicing your clients and your clients' customers.

At worst, this further widens the gap between client and agency relations.  If I were a client and saw this ad, I would be outraged at the priorities and values espoused here.  Yes, awards have their place and we all want to produce exceptional creative.  But I would rather have my staff and my business focused on the priorities and values of my clients.

Not chasing rainbows.