Thank you. For reading. And more importantly for talking about me. Apparently in a good way. At least one of you spilled the beans about MNIK because I am on Marketing Magazine's own Mark Etting's "If you only read 12 blogs" list (sub required). It's an amazing group of bloggers to be included with, though I do chuckle a bit about the one-liner that was used to describe MNIK:
Kate Trgovac (mynameiskate.ca)
So dedicated is this web pioneer (and president of Reinvent) that she has another blog for her Second Life avatar.
My translation ...
- "Web pioneer" ... it's like I'm Laura Ingalls! Awesome!
- (Reading between the lines), I'm a bit of a dork because my avatar has a blog.
The full list is a great mix of Canadian experts and others:
JaffeJuice
Twist Image
Seth Godin
One Degree
Buzz Canuck
My Name is Kate
Copyranter
The Client Side
Church of the Customer
ProPR
Canadian Marketing Blog
Adrants
Sean Moffitt (Buzz Canuck) has a great little analysis about the appeal of this group of bloggers; for him it boils down to fresh perspectives, openness of thought, and passion. Here's my passion ... I want marketers to be less risk averse by making technology not so scary. We all seem to do some version of "making X less scary":
- Michael (Client Side) gives his valuable perspective from within a big financial institution (one of the *scariest* places to be) to show that you can be a big brand and still crazy-nimble and innovative;
- Jackie (Church of the Customer) gives us insights into customers to make our interactions with them less scary;
- Sean (Buzz Canuck) writes amazing analyses of big concepts like TRUST and WOM and breaks it down so it isn't as scary to try.
OK, it's a little scary if you end up on the wrong side of Adrants .. but a sense of danger is a great adrenaline rush.
The point is ...
The point is that I'm thrilled to be on this journey with my fellow pioneers. And to have all of you along as well. So thank you. And I'd love to know what continues to be scary for you.
Oh, two last things. In case you haven't been over to my avatar's blog, I encourage you to drop by. While there is a bit of SL fashion blogging, I do try to post about either interesting marketing initiatives from RL brands or lessons that can be learned from indigenous SL marketers.
Second thing .. Reinvent? Yup. Reinvent. Stay tuned.
Hi, my name is 
