In an excerpt on Monday night's show discussing Microsoft paying someone to edit its entries on Wikipedia, he coined a new term: Wikilobbying.
Wikilobbying: When money determines wikipedia entries and reality has become a commodity.
Hilarious.
Harbinger.
Is this what we can look forward to for the US election? This is a very serious issue and one that election candidates must be ready for.
Is this the future of marketing?
It's the very antithesis of the authenticity and transparency that social media advocates like myself call for each day.
Watch Colbert's video. (I tried to embed it from Comedy Central but it never loaded, and it doesn't seem to be up on YouTube yet).
What does it mean when reality becomes a commodity? We're already seeing this to some degree through the general erosion of trust of institutions. How much more trust can we afford to have eroded? If we can't trust each other, who do we trust? And how do we verify identity.
These will be the issues of Web 3.0 and beyond.
Hi, my name is 
