This morning at Blogon 2005 Seth Godin spoke on social media and about his new venture, Squidoo. It's an interesting project. I have some concerns about why it will be more effective at pulling together *experts* through his lenses than, say, about.com (which I don't think does a great job) and about why, from a technology platform POV it will be better for a blogger than say what Typepad or Yahoo360 are offering.
But ... one point he made which I actually completely agree with is that some people get to your blog and see *today's* post, which may not be your *best* post (Squidoo has a module where you can define your *best posts*). So people abandon you.
And I thought, huh. Really?
Well it turns out, yes. Really.
A trusted source I read online for emarketing and WOM thought leadership had a brief post entitled "Another Brilliant Woman Enters the Blogosphere". Awesome, I thought! I'd like to read more from women in Marketing & Technology. And I like smart people (I can then quote them and sound smart myself). I immediately clicked on the link and today's entry happens to be about her sinus infection.
This is terrible. I was pre-disposed to liking this blogger. She came highly recommended. And after reading a few posts, she has a great review and insightful commentary on Tim Sanders' 'Love is the Killer App - How to Win Business and Influence Friends'. But I'm having a hard time getting past the sinus infection. As likely would people who came to my blog looking for emarketing info and received as their initial impression of me my She-Blogger post.
So ... I'm kind of buying into the Squidoo thing - if only for that reason.





